Neologisms and The Power of Language

“I have come to understand that although place-words are being lost, they are also being created. Nature is dynamic, and so is language. Loanwords from Chinese, Urdu, Korean, Portuguese and Yiddish are right now being used to describe the landscapes of Britain and Ireland; portmanteaus and neologisms are constantly in manufacture. As I travelled I met new words as well as salvaging old ones: a painter in the Hebrides who used landskein to refer to the braid of blue horizon lines in hill country on a hazy day; a five-year-old girl who concocted honeyfur to describe the soft seeds of grassed held in the fingers” (Macfarlane 2015: 13-14).

Language, like nature and like culture, is part of a vast web. In this web, interconnected signs, indices and symbols interact to create a form of communication unique to our species. In a time where languages are constantly being lost due to processes of globalization, colonialism, environmental degradation, and simply the passing of time, it is important to realize that there are ways to create and honor the dynamic fluidity of language as well. Robert Macfarlane’s book Landmarks celebrates the collision of nature and language, and how these two aspects inform culture in the past, present and future.

The Bureau of Linguistical Reality also acknowledges the power of language. They invite people to create new words (neologisms) that define what it feels like to live in the present day. Change is all around us, with advancements in technology, changing climates, politics, economics, etc., and again, simply the passing of time, and as humans we are sometimes left with feelings that cannot be defined by our current vocabulary. Through the sometimes serious, sometimes playful act of creating new words, creators of the Bureau of Linguistical Reality, Heidi Quante and Alicia Escott, hope to facilitate conversations around climate change and a greater cultural shift taking place in our everyday lives.

References:

Macfarlane, R. 2015. Landmarks. London: Penguin Books.